HAPPY PANTRY

PROJECT OVERVIEW

Happy Pantry is a conceptual grocery brand aimed at making healthy eating feel more joyful and less judgmental. This identity system flips the script on bland, sterile health branding by using playful colors, expressive type, and light humor to invite people in.

honey.png
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mockup-of-a-software-box-floating-in-the-air-a14756 copy.png
mockup-of-a-software-box-floating-in-the-air-a14756.png
mockup-of-a-software-box-from-the-side-floating-against-a-transparent-background-a14538.png
jar-mockup-featuring-a-customizable-background-2556-el1.png
mockup-of-a-mason-jar-featuring-a-customizable-background-2601-el1.png
honey.png
honeeyy .png
mockup-of-a-software-box-from-the-side-floating-against-a-transparent-background-a14538 copy.png
mockup-of-a-software-box-floating-in-the-air-a14756 copy.png
mockup-of-a-software-box-floating-in-the-air-a14756.png
mockup-of-a-software-box-from-the-side-floating-against-a-transparent-background-a14538.png
jar-mockup-featuring-a-customizable-background-2556-el1.png
mockup-of-a-mason-jar-featuring-a-customizable-background-2601-el1.png

CASE STUDY

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PRocess book

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