DATA PRIVACY
Self-initiated conceptual campaign*
Personal data collection operates invisibly within everyday digital life. DATA PRIVACY is a conceptual awareness campaign that makes surveillance tangible, revealing how frequently personal information is tracked, stored, and monetized.
Self-initiated conceptual campaign*
Role & Scope
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Concept development, copywriting, storyboarding, motion direction, and visual design
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Social-first awareness campaign developed as a series of short-form video executions.
PROBLEM
Data tracking happens silently in everyday digital interactions, causing users to underestimate its scale and impact.
Insight
People respond to visible threats but ignore invisible ones. Making surveillance visible creates discomfort and awareness.
Idea
Visualize data surveillance as a persistent presence following users through ordinary environments.
Visual Approach
Intrusive overlays and fragmented typography simulate constant tracking, disrupting familiar environments to mirror the loss of digital privacy.
Campaign Behavior
Designed for social feeds, the reels interrupt familiar scrolling behavior mirroring how surveillance operates unnoticed within everyday digital routines.
REFLECTION
The project explores how design can transform invisible technological systems into emotionally legible experiences.