FRIST GALA ‘25
Frist Gala ‘25 extends the Shadows and Loops exhibition into a refined fundraising experience through tactile, immersive print pieces. The identity invites guests to experience the gala as an extension of the art
Maintain museum level prestige for established patrons while introducing contemporary energy to appeal to younger guests and first-time donors.
Role & Scope
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Art direction, concept development, and visual design
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Gala Invitation & RSVP card
Cocktail Menu
Dinner Menu
Event Program
Concept
The identity balances elegance and accessibility through controlled typography and rhythmic composition, creating movement without overwhelming the artwork or event atmosphere.
The project explores how subtle graphic decisions can shape atmosphere, allowing identity to support the event without competing with the art itself.
Visual System
A modular layout and consistent typographic hierarchy allow the identity to extend across invitations and event materials while maintaining cohesion throughout the physical space.
