ALL TYPE AD Campaign

PROJECT OVERVIEW

All Type is a bold, limited‑run campaign that reimagines Tylenol as a loud, disruptive voice in a sea of visual noise. Built entirely on expressive typography and stripped of traditional imagery, the series borrows the visual language of billboards, feeds, and posters — then turns it up to eleven. Designed to cut through fast‑moving digital and urban spaces, the campaign brings a rebellious, cultural edge to a household brand most people overlook, proving even pain relief can feel unapologetically modern.

Case Study

PROCESS BOOK

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