Belmont Tracks

A branding redesign highlighting student artists across Belmont’s campus platforms.

Belmont Tracks needed a cohesive visual identity to unify student artists across platforms while remaining flexible enough to represent diverse musical styles and campus audiences.

Developed in collaboration with Belmont employees through iterative feedback rounds in a small team.

Role & Scope

  • Brand concept development, identity design, and visual execution

    • Full Brand Redesign:

      • Logo

      • Thumbnails

      • Promo Posters

      • Cassette Assets

      • Youtube Banner

Logo_Blue_BUTracks.png
Logo_Gray_BUTracks.png
Logo_Red_BUTracks.png

Visual System

A modular wordmark + rotating colorways establish recognition, while a consistent grid and bold typographic hierarchy keep thumbnails, posters, and cassette assets unified across platforms.

Developed through collaboration and iteration, the project emphasizes how adaptable identity systems can support evolving creative communities.

Concept

The redesign focuses on a bold, adaptable identity system built around rhythm and repetition, allowing the brand to feel energetic and music driven while remaining consistent across digital and physical touch points.

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