
Make it stand out
PRocess Book
Audience Discovery & Customer Profiles
Busy professionals, both working individuals and couples
Household income of 80K
On average, they purchase 7-8 items for a total of about $50 per visit.
They value savings but don’t want to sacrifice quality
Logo Concepts



**WINNER**
FONT EXPLORATION





**WINNER**
color palette

254441

71A2B6

CD4631

E1D89F