
REMIX THE NIGHT
PROJECT OVERVIEW
Remix the Night is a campaign concept for Oreo’s new caffeinated cookie line, aimed at Gen Z and Millennials who live for late-night energy. The campaign repositions Oreo as more than just a snack it’s fuel for the fun. The project includes social media assets, print ads, and an out-of-home billboard designed to channel nightlife vibes with a twist of absurd Oreo energy.