Case
Study
ROLE & SCOPE
Oreo is a legacy brand with iconic status—but younger audiences are craving bold, niche experiences that feel less mass-market and more like a meme with meaning. The challenge was to introduce a new, caffeine-powered Oreo in a way that feels relevant to the nightlife crowd without losing the brand’s playful roots.
The Big Idea
This campaign helped me explore the intersection of branding, energy, and motion. It pushed my copywriting, sharpened my ability to concept across platforms, and confirmed how much I enjoy blending visual storytelling with cultural commentary.
Concept development, campaign strategy, ad copywriting, visual design, layout, and motion storyboard
The Challenge
Oreo as the new nightlife essential.
Instead of promoting the cookie as a dessert, this campaign remixes Oreo into the party—literally. The DJ motif ties together the campaign visually and conceptually: cookies as records, decks as dessert platters, lights, beats, and bites. Oreo becomes part of the soundtrack to your night out.
FINAL OUTCOME
A fully branded, caffeine-fueled campaign that repositions Oreo as a cultural amplifier—not just a cookie. From print to reels, the look and feel are immersive, high-contrast, and instantly scroll-stopping. Perfect for music festivals, campus events, and collabs with energy drink brands or late-night venues.