Process
book
Rough Sketches
TARGET AUDIENCE
Age: 13-18
Interests: TikTok, Instagram,
Pain Points: Getting hacked on IG/TikTok, Falling for fake giveaways or scam links. Not realizing how much personal info they share online, getting tricked into sharing passwords, cyberbullying & privacy risks
Content Style That Works for 13-18 Year Olds Short & Snappy (10-30 seconds max) No Tech Jargon Text on Screen Hook in 3 Seconds
SCREEN SHOTS? METRICS FOR REACH?