CASE STUDY
Role & Scope
Concept development, copywriting, storyboarding, motion direction, and visual design
Data privacy is a complex and often invisible issue especially for young audiences who use social media daily without thinking about its implications. The challenge was to create snappy, scroll-stopping reels that could quickly deliver a disturbing truth without feeling preachy or boring.
The Challenge
Final Outcome
The series delivers bite-sized doses of unsettling truth, disguised as content. It leverages the visual language of the platforms it critiques—making it ideal for use in educational campaigns, nonprofits, or activist marketing.
TAKEAWAYS
This project taught me how to utilize platform design for critique. It also strengthened my approach to storytelling through contrast building tension through pacing, visuals, and reversal.